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Sports and City Marketing in European Cities

Om Sports and City Marketing in European Cities

This work investigates the "state of the art" of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each city, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780754619314
  • Bindende:
  • Hardback
  • Sider:
  • 134
  • Utgitt:
  • 18. juni 2002
  • Dimensjoner:
  • 153x219x0 mm.
  • Vekt:
  • 410 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 7. april 2025

Beskrivelse av Sports and City Marketing in European Cities

This work investigates the "state of the art" of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each city, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing.

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