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Telemarketing Kills Kittens

Om Telemarketing Kills Kittens

This book provides evidence that telemarketing is one of the most effective B2B marketing channels. I was a late convert to the benefits of B2B telemarketing. In common with many marketing executives, I was unsure if it was part of the sales or marketing department - and like many of my colleagues, I thought it seemed a bit old-fashioned. The transformation came when I witnessed first-hand the power of telemarketing when it is done well, and recognised when I had been on the receiving end of a good sales call. All of this, combined with four years as Marketing Director of a telemarketing agency, drove me to write this book and redress the balance. I want to give CEOs and marketing/sales executives the evidence they need to make informed decisions about a potent tool.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780244697860
  • Bindende:
  • Paperback
  • Sider:
  • 98
  • Utgitt:
  • 8. juli 2018
  • Dimensjoner:
  • 216x216x6 mm.
  • Vekt:
  • 259 g.
Leveringstid: 2-4 uker
Forventet levering: 20. januar 2025

Beskrivelse av Telemarketing Kills Kittens

This book provides evidence that telemarketing is one of the most effective B2B marketing channels. I was a late convert to the benefits of B2B telemarketing. In common with many marketing executives, I was unsure if it was part of the sales or marketing department - and like many of my colleagues, I thought it seemed a bit old-fashioned.

The transformation came when I witnessed first-hand the power of telemarketing when it is done well, and recognised when I had been on the receiving end of a good sales call.
All of this, combined with four years as Marketing Director of a telemarketing agency, drove me to write this book and redress the balance. I want to give CEOs and marketing/sales executives the evidence they need to make informed decisions about a potent tool.

Brukervurderinger av Telemarketing Kills Kittens



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