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Textuality and Contextuality

- Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe

Om Textuality and Contextuality

Exploring the genre of advertising in three European languages (British English, French and Polish), this volume offers a contrastive study of the differences between high- and low-context cultures. Aspects covered include the use of foreign languages, the relation between text and images and the interaction between advertising images and readers.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9783631668771
  • Bindende:
  • Hardback
  • Sider:
  • 278
  • Utgitt:
  • 20. juni 2017
  • Utgave:
  • Dimensjoner:
  • 148x210x0 mm.
  • Vekt:
  • 450 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 3. mars 2025

Beskrivelse av Textuality and Contextuality

Exploring the genre of advertising in three European languages (British English, French and Polish), this volume offers a contrastive study of the differences between high- and low-context cultures. Aspects covered include the use of foreign languages, the relation between text and images and the interaction between advertising images and readers.

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