Utvidet returrett til 31. januar 2024

The Affluent Consumer

- Marketing and Selling the Luxury Lifestyle

Om The Affluent Consumer

Presents an approach to analyzing the affluent consumer - and creating, promoting, and selling innovative products and services to them. This work illustrates their principles through many examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and WalMart.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780275992828
  • Bindende:
  • Hardback
  • Sider:
  • 208
  • Utgitt:
  • 1. september 2006
  • Dimensjoner:
  • 156x241x20 mm.
  • Vekt:
  • 474 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 27. november 2024

Beskrivelse av The Affluent Consumer

Presents an approach to analyzing the affluent consumer - and creating, promoting, and selling innovative products and services to them. This work illustrates their principles through many examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and WalMart.

Brukervurderinger av The Affluent Consumer



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