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The Economics and Financing of Media Companies

- Second Edition

Om The Economics and Financing of Media Companies

Employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. This book surveys the structures and operations of various media, including their business characteristics and business models, how they differ from other products and services, and why failure rates are so high.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780823232574
  • Bindende:
  • Paperback
  • Sider:
  • 286
  • Utgitt:
  • 24. mai 2011
  • Dimensjoner:
  • 152x228x16 mm.
  • Vekt:
  • 394 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 22. januar 2025

Beskrivelse av The Economics and Financing of Media Companies

Employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. This book surveys the structures and operations of various media, including their business characteristics and business models, how they differ from other products and services, and why failure rates are so high.

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