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  4. The Perception of Employer Branding in relation with Organizational Commitment, Organizational Identification and Communication Climate in Higher Education Institutions

The Perception of Employer Branding in relation with Organizational Commitment, Organizational Identification and Communication Climate in Higher Education Institutions

av Ismet Burcak Vatansever Durmaz
The Perception of Employer Branding in relation with Organizational Commitment, Organizational Identification and Communication Climate in Higher Education Institutions av Ismet Burcak Vatansever Durmaz
Om The Perception of Employer Branding in relation with Organizational Commitment, Organizational Identification and Communication Climate in Higher Education Institutions

Employer branding is a concept defined as "the package of functional, economic and psychological benefits provided by employment, and identified with the employing company" (Amber/Barrow, 1996). Even though the concept was originally introduced as a marketing term, the employer branding terminology has entered the human resource management world.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9783631792957
  • Bindende:
  • Paperback
  • Sider:
  • 186
  • Utgitt:
  • 27. januar 2020
  • Utgave:
  • Dimensjoner:
  • 209x149x14 mm.
  • Vekt:
  • 258 g.
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Leveringstid: 2-4 uker
Forventet levering: 18. august 2025

Om Ismet Burcak Vatansever Durmaz

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Employer branding is a concept defined as "the package of functional, economic and psychological benefits provided by employment, and identified with the employing company" (Amber/Barrow, 1996). Even though the concept was originally introduced as a marketing term, the employer branding terminology has entered the human resource management world.

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