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The Practice of Market Research

- An Introduction

av Yvonne McGivern
The Practice of Market Research av Yvonne McGivern
Om The Practice of Market Research

Learn the techniques and tasks involved in designing and running a research project The Practice of Market Research: From Data to Insight, 5th edition, by McGivern offers an introduction to market and social research, with an insight into data analytics and data mining, as well as a range of real-life examples of how research is applied in practice.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781292331362
  • Bindende:
  • Paperback
  • Sider:
  • 608
  • Utgitt:
  • 17. november 2021
  • Utgave:
  • 5
  • Dimensjoner:
  • 244x191x27 mm.
  • Vekt:
  • 1090 g.
  På lager
Leveringstid: 4-8 virkedager
Forventet levering: 14. august 2025

Om Yvonne McGivern

Se alle bøkene av Yvonne McGivern

Beskrivelse av The Practice of Market Research

Learn the techniques and tasks involved in designing and running a research project
The Practice of Market Research: From Data to Insight, 5th edition, by McGivern offers an introduction to market and social research, with an insight into data analytics and data mining, as well as a range of real-life examples of how research is applied in practice.

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