The Rexall Story

In the second half of the twentieth century, 20 percent (10,000) of all retail druggists were Rexall. Now there are none, and this book explains why. The Rexall Story: A History of Genius and Neglect shows how a brilliant and successful business/pharmacy venture was allowed to fail through carelessness. From the celebrated genius of Louis Liggett--who started United Drug in 1903--to the business's demise nearly 75 years later, this significant text will provide you with new insight into the pharmacy industry from former Rexall employees, internal documents, photographs, and direct quotes from radio promotions.To view an excerpt online, find the book in our QuickSearch catalog at www.HaworthPress.com.