Understanding Indian consumers' attitudes towards online commerce

Businesses function primarily through marketing and
innovation to create a customer base (Drucker, 1954)2. The
primary function of businesses is to create a customer base
through marketing and innovation (Drucker, 1954)2. It is
the primary function of businesses to create a customer
base through marketing and innovation (Drucker, 1954)2.
Businesses must therefore recognize themselves as 'organs
of society' in order to survive and thrive. Businesses must
therefore recognize themselves as 'organs of society' in
order to survive and thrive. Businesses must therefore
understand consumer behavior, needs, wants, and
preferences.Businesses must therefore understand
consumer behavior, needs, wants, and preferences.