Women's Health and Corporate Marketing

This compelling collection of essays examines how historically significant marketing schemes have profoundly impacted women's health and healthcare across the world.
Written by scholars and activists from a range of disciplines, including law, sociology and the health sciences, the book spotlights a range of products that have had a damaging impact on women's health, unpicking the values and assumption engrained within the marketing campaigns which promoted them. Examples include the advertisement of household and personal care products which expose users to toxic chemicals, empowerment messaging to persuade women to use tobacco products in low and middle income countries, and the deceptive marketing of benzodiazepines and opioids that disproportionately impacts women and their families.
A powerful critique of the unethical and paternalistic approach of some corporations, this book will find readers among students taking courses in Public Health, Allied Health, Gender Studies, Sociology and beyond, as well as interested professionals and lay readers.