Utvidet returrett til 31. januar 2025

Achieving Brand Loyalty in China through After-Sales Services

- With a Particular Focus on the Influences of Cultural Determinants

Om Achieving Brand Loyalty in China through After-Sales Services

This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9783658143664
  • Bindende:
  • Paperback
  • Sider:
  • 317
  • Utgitt:
  • 16. juni 2016
  • Utgave:
  • 12016
  • Dimensjoner:
  • 148x210x18 mm.
  • Vekt:
  • 4398 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 27. desember 2024
Utvidet returrett til 31. januar 2025

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This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling.

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