Utvidet returrett til 31. januar 2025

Advances in Advertising Research VIII

- Challenges in an Age of Dis-Engagement

Om Advances in Advertising Research VIII

This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9783658215200
  • Bindende:
  • Paperback
  • Sider:
  • 293
  • Utgitt:
  • 12. mai 2018
  • Utgave:
  • 12017
  • Dimensjoner:
  • 148x210x0 mm.
  • Vekt:
  • 3999 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 19. desember 2024

Beskrivelse av Advances in Advertising Research VIII

This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016.

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