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Advances in Advertising Research (Vol. VI)

- The Digital, the Classic, the Subtle, and the Alternative

Om Advances in Advertising Research (Vol. VI)

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Advances in Advertising Research are published by the European Advertising Academy (EAA).

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  • Språk:
  • Engelsk
  • ISBN:
  • 9783658140823
  • Bindende:
  • Paperback
  • Sider:
  • 406
  • Utgitt:
  • 23 august 2016
  • Utgave:
  • 12016
  • Dimensjoner:
  • 148x210x0 mm.
  • Vekt:
  • 5394 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 30 oktober 2024

Beskrivelse av Advances in Advertising Research (Vol. VI)

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Advances in Advertising Research are published by the European Advertising Academy (EAA).

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