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Advances in Business and Management Forecasting

Om Advances in Business and Management Forecasting

Presents studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and forecasting for strategic business decisions.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781848555488
  • Bindende:
  • Hardback
  • Sider:
  • 270
  • Utgitt:
  • 8 mai 2009
  • Dimensjoner:
  • 152x229x25 mm.
  • Vekt:
  • 550 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 4 juni 2024

Beskrivelse av Advances in Business and Management Forecasting

Presents studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and forecasting for strategic business decisions.

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