Utvidet returrett til 31. januar 2024
Om Advances in National Brand and Private Label Marketing

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9783030769376
  • Bindende:
  • Paperback
  • Sider:
  • 148
  • Utgitt:
  • 17. mai 2022
  • Utgave:
  • 22001
  • Dimensjoner:
  • 155x9x235 mm.
  • Vekt:
  • 236 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 28. november 2024

Beskrivelse av Advances in National Brand and Private Label Marketing

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.

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