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Advertising and Differentiated Products

Om Advertising and Differentiated Products

Part of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780762308231
  • Bindende:
  • Hardback
  • Sider:
  • 308
  • Utgitt:
  • 4 oktober 2001
  • Dimensjoner:
  • 156x234x19 mm.
  • Vekt:
  • 609 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 4 juni 2024

Beskrivelse av Advertising and Differentiated Products

Part of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more.

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