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Advertising as a Creative Industry

Advertising as a Creative Industryav Izabela Derda
Om Advertising as a Creative Industry

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781032203041
  • Bindende:
  • Paperback
  • Sider:
  • 92
  • Utgitt:
  • 30. januar 2025
  • Dimensjoner:
  • 217x137x8 mm.
  • Vekt:
  • 146 g.
Leveringstid: 2-4 uker
Forventet levering: 22. mai 2025

Beskrivelse av Advertising as a Creative Industry

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.

Brukervurderinger av Advertising as a Creative Industry



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