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Advertising in Modern and Postmodern Times

Om Advertising in Modern and Postmodern Times

How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This book presents an introduction to advertising culture. It: provides a comprehensive discussion of the main theories; and shows you how real adverts work, together with reproductions of advertising images and copy.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780761941903
  • Bindende:
  • Hardback
  • Sider:
  • 232
  • Utgitt:
  • 30 April 2007
  • Dimensjoner:
  • 156x234x15 mm.
  • Vekt:
  • 520 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 30 juli 2024

Beskrivelse av Advertising in Modern and Postmodern Times

How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This book presents an introduction to advertising culture. It: provides a comprehensive discussion of the main theories; and shows you how real adverts work, together with reproductions of advertising images and copy.

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