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Appraisal and the Transcreation of Marketing Texts

Om Appraisal and the Transcreation of Marketing Texts

This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781032269337
  • Bindende:
  • Hardback
  • Sider:
  • 200
  • Utgitt:
  • 31. januar 2024
  • Dimensjoner:
  • 235x159x19 mm.
  • Vekt:
  • 414 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 15. mai 2025

Beskrivelse av Appraisal and the Transcreation of Marketing Texts

This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.

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