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Authenticity

- What Consumers Really Want

Om Authenticity

How authentic is the experience? Is it what they expected? Why or why not? This book introduces the concept of perceived authenticity, or how a consumer experiences a product, service, environment, communication, or person. It provides some practical business advice and talking points for managers and marketers.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781591391456
  • Bindende:
  • Hardback
  • Sider:
  • 320
  • Utgitt:
  • 18 oktober 2007
  • Dimensjoner:
  • 163x239x31 mm.
  • Vekt:
  • 654 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 22 oktober 2024

Beskrivelse av Authenticity

How authentic is the experience? Is it what they expected? Why or why not? This book introduces the concept of perceived authenticity, or how a consumer experiences a product, service, environment, communication, or person. It provides some practical business advice and talking points for managers and marketers.

Brukervurderinger av Authenticity



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