Markedsføring

This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.

A Guide to Commercial Radio Journalism (1999) covers every aspect of the profession, from journalistic practice to media law, and gives looks at the techniques of editing and using equipment and on the basic skills of writing, reporting and producing. There is also a whole chapter dedicated to advice on court reporting.

A Director's Method for Film and Television (1992) presents the 'cinematic language' approach to directing for film and television directors. It shows how the viewer perceives the nuances of the various pictures used to tell the story, and how movement within the frame creates drama and development.

Telecommunications: A Systems Approach (1976) presents two extended case studies, of public telephone and television systems, describes techniques within practical telecommunications systems, and takes into account users' needs and their economic constraints.

Television in the Making (1956) looks at television in its infancy, with essays by the leaders of the medium at the time, people who were forging new paths as they imagined and actioned the possibilities of television.

Teachers & Television (1987) examines the use of television in education. With television being the most powerful medium of mass communication, with tremendous potential as an educational tool, to what extent are teachers considering educational television as a component of the curriculum?

Media Use in the Information Age (1989) analyses new technologies, their impact on mass communications, and their effects on the users of these new systems. It looks at technologies such as videotex, and their successes and failures around the world, and examines the early adoptions of technologies such as home computers.

Telecommunications in Developing Countries (1990) stresses the importance of modern, micro electronics-based telecommunications for developing economies in providing a basic communications infrastructure for economic and industrial development and the springboard for new information technology activities.

This book provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images. It will particularly be of interest for students and researchers specialized in marketing, media and communication, and international relations.

The Politics of Broadcasting (1985) examines the state of broadcasting at a time when new telecommunications and information technology revolutionised television and radio. The book describes and analyses the problems faced by politicians and broadcasters in responding to these changing technological and political environments.

Satellite Technology in Education (1991) looks at the potential of satellite technology in education. It examines the uses of satellite technology in the teaching of geography and environmental studies, languages, science and information technology.

AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. It provides a comprehensive exploration of AI's transformative role in marketing.

AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. It provides a comprehensive exploration of AI's transformative role in marketing.

Productivity and Amenity (1974) considers social responsibility in business and the balance between social requirements for enhancing productivity and amenity. It looks at the changing roles of government and business and the nature of modern capitalism and the criteria for social performance.

In the rapidly evolving world of business, technology isn't just an asset--it's the driving force behind innovation and success. This work is an indispensable resource for business leaders, marketers, and technologists who are eager to stay ahead of the curve.

Demonstrating the profound impact of the Green Concept's emergence, and how companies are altering their marketing strategies to leverage green and sustainable messaging, this work presents real cases from around the world and how they are used for business success.

Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.

The New Rules of the Road: How to Navigate the Rapidly Changing Marketing Landscape by Dan Kahn is an essential guide for marketers, PR professionals, and business leaders navigating the complex and ever-evolving world of digital communication. Drawing from his extensive experience in the industry, Dan offers a comprehensive roadmap for success in modern PR and marketing.This book takes readers on a journey through the transformation of PR and marketing, from traditional media relations to the current landscape dominated by social media, influencer partnerships, and direct-to-consumer engagement. Dan expertly blends historical context with cutting-edge strategies, providing readers with a deep understanding of how the industry has evolved and where it's headed.Key topics covered include: The convergence of PR, marketing, and technology Leveraging social media and influencer relationships effectively Crafting compelling brand narratives in the digital age Implementing data-driven strategies for measuring and optimizing PR efforts Navigating crisis communication in real-time online environments Adapting to emerging technologies like AI and automationWhat sets The New Rules of the Road apart is Dan's practical approach. The book is filled with real-world case studies, from global brands to startups, illustrating how these principles can be applied across various industries and scales. Dan doesn't just theorize; he provides actionable insights and strategies that readers can implement immediately.Whether you're a seasoned PR veteran looking to stay ahead of the curve, a marketing professional aiming to integrate your efforts more effectively, or a business owner seeking to understand the modern communication landscape, this book offers valuable insights. Dan's writing style is accessible yet authoritative, making complex concepts easy to grasp and apply.The New Rules of the Road is more than just a book-it's a toolkit for success in the digital age. It empowers readers to not only keep pace with the rapidly changing marketing landscape but to lead the way in innovation and effectiveness. For anyone looking to master the art of modern communication and drive real business results, this book is an indispensable resource.

The ultimate marketing strategy to help SMB companies break sales plateaus and beat the competition.

This book confronts and analyses how competition law in its present form is unable to deal with the new advances in digital technology that have made tech giants not subject to national jurisdictions as they straddle the world, with a particular focus on Japan, China, UK, EU and USA.