Utvidet returrett til 31. januar 2025

Brand Equity & Advertising

- Advertising's Role in Building Strong Brands

Om Brand Equity & Advertising

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780805812848
  • Bindende:
  • Paperback
  • Sider:
  • 390
  • Utgitt:
  • 1. april 1993
  • Dimensjoner:
  • 152x229x26 mm.
  • Vekt:
  • 554 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 19. desember 2024

Beskrivelse av Brand Equity & Advertising

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity.

Brukervurderinger av Brand Equity & Advertising



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