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Brands and Brand Management

Om Brands and Brand Management

Covers the management of brands across cultural and international boundaries. This book explores brands evolution from signals of provenance and quality to their status as carriers of symbolic meaning and trust. It is suitable for marketing and business scholars - as well as those working in allied areas.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780415433242
  • Bindende:
  • Boxset
  • Sider:
  • 2208
  • Utgitt:
  • 28. november 2008
  • Dimensjoner:
  • 156x234x0 mm.
  • Vekt:
  • 3832 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 22. januar 2025

Beskrivelse av Brands and Brand Management

Covers the management of brands across cultural and international boundaries. This book explores brands evolution from signals of provenance and quality to their status as carriers of symbolic meaning and trust. It is suitable for marketing and business scholars - as well as those working in allied areas.

Brukervurderinger av Brands and Brand Management



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