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Building A World Class Service Organization (Assessment Tool)

Om Building A World Class Service Organization (Assessment Tool)

Service leadership is not based on outstanding performance within a single dimension. Rather, it reflects excellence across multiple dimensions. Building a World-Class Service Organisation is the 13th volume in the Winning in Service Markets series by services marketing expert Jochen Wirtz. This volume provides a summary of how a world-class service organization looks like as well as an assessment tool to evaluate the organization within each of the three functional areas of marketing, operations, and human resources.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781944659455
  • Bindende:
  • Paperback
  • Sider:
  • 34
  • Utgitt:
  • 31. desember 2017
Leveringstid: 2-4 uker
Forventet levering: 31. mars 2025

Beskrivelse av Building A World Class Service Organization (Assessment Tool)

Service leadership is not based on outstanding performance within a single dimension. Rather, it reflects excellence across multiple dimensions. Building a World-Class Service Organisation is the 13th volume in the Winning in Service Markets series by services marketing expert Jochen Wirtz. This volume provides a summary of how a world-class service organization looks like as well as an assessment tool to evaluate the organization within each of the three functional areas of marketing, operations, and human resources.

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