Business Intelligence and Modelling

Chapter 1. Display Advertising and Brand Awareness in Search Engines. Predicting the Engagement of Branded Search Traffic Visitors.- Chapter 2. Optimization of Paid Search Traffic Effectiveness and Users Engagement within Websites.- Chapter 3. Search Engines Visits and Users Behavior in Websites. Optimization of Traffic Engagement with the Content.- Chapter 4. Search Engine Optimization Techniques: The story of an old-fashioned website.- Chapter 5. Accelerated Mobile Pages: A Comparative Study.- Chapter 6. Fuzzy Cognitive Maps and Spiritual Modeling of Management Systems: Issues and Challenges.- Chapter 7. On Multiplicity of Equilibria in Search Markets with Social Networks.- Chapter 8. Prominence and Search Regret in Duopoly.- Chapter 9. Search Regret and Social Networks.- Chapter 10. Applying elements of smart educational environments in business decision support centers.- Chapter 11. Applying elements of smart educational environments in business decision support centers.- Chapter 12. Financial business ecosystems - the case of real estate management.- Chapter 13. Business Ecosystems for Organizational Excellence.