Utvidet returrett til 31. januar 2025

Business-to-Business Marketing

- A Strategic Approach

Om Business-to-Business Marketing

This much-anticipated, thoroughly updated Third Edition provides academics and marketing professionals with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780803959644
  • Bindende:
  • Hardback
  • Sider:
  • 560
  • Utgitt:
  • 30. mai 2001
  • Utgave:
  • 3
  • Dimensjoner:
  • 177x254x31 mm.
  • Vekt:
  • 1130 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 19. desember 2024

Beskrivelse av Business-to-Business Marketing

This much-anticipated, thoroughly updated Third Edition provides academics and marketing professionals with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace.

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