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Business to Business Marketing Management

- A Global Perspective

Om Business to Business Marketing Management

Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780367757946
  • Bindende:
  • Paperback
  • Sider:
  • 520
  • Utgitt:
  • 23 desember 2021
  • Utgave:
  • 4
  • Dimensjoner:
  • 311x174x28 mm.
  • Vekt:
  • 928 g.
  På lager
Leveringstid: 4-7 virkedager
Forventet levering: 8 mai 2024

Beskrivelse av Business to Business Marketing Management

Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe.

Brukervurderinger av Business to Business Marketing Management



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