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Buying and Believing

- Sri Lankan Advertising and Consumers in a Transnational World

Om Buying and Believing

Drawing upon fieldwork conducted over 30 years, the author to this text examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially creating new culture.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780226430416
  • Bindende:
  • Paperback
  • Sider:
  • 248
  • Utgitt:
  • 1 mai 2001
  • Dimensjoner:
  • 154x230x22 mm.
  • Vekt:
  • 384 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 23 juli 2024

Beskrivelse av Buying and Believing

Drawing upon fieldwork conducted over 30 years, the author to this text examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially creating new culture.

Brukervurderinger av Buying and Believing



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