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Comparative Advertising

- History, Theory, and Practice

Om Comparative Advertising

Comparative advertisements-the kind that refer to "the other guys" or actually identify competitors by name-can be tremendously successful, or lead to a marketing disaster. The History, Theory, and Practice of Comparative Advertising reveals the possibilities and pitfalls associated with this widely used approach.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781498560344
  • Bindende:
  • Paperback
  • Sider:
  • 246
  • Utgitt:
  • 6. juli 2020
  • Dimensjoner:
  • 153x219x18 mm.
  • Vekt:
  • 372 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 29. september 2025

Beskrivelse av Comparative Advertising

Comparative advertisements-the kind that refer to "the other guys" or actually identify competitors by name-can be tremendously successful, or lead to a marketing disaster. The History, Theory, and Practice of Comparative Advertising reveals the possibilities and pitfalls associated with this widely used approach.

Brukervurderinger av Comparative Advertising



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