Norges billigste bøker

Compassion, Inc.

- How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help

Om Compassion, Inc.

Outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. This title takes us through the ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. It discusses companies that truly make the world a better place, and those that just pretend to.

Vis mer
  • Språk:
  • Engelsk
  • ISBN:
  • 9780520266520
  • Bindende:
  • Hardback
  • Sider:
  • 240
  • Utgitt:
  • 26 April 2012
  • Dimensjoner:
  • 158x229x20 mm.
  • Vekt:
  • 464 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 22 oktober 2024

Beskrivelse av Compassion, Inc.

Outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. This title takes us through the ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. It discusses companies that truly make the world a better place, and those that just pretend to.

Brukervurderinger av Compassion, Inc.



Finn lignende bøker
Boken Compassion, Inc. finnes i følgende kategorier:

Gjør som tusenvis av andre bokelskere

Abonner på vårt nyhetsbrev og få rabatter og inspirasjon til din neste leseopplevelse.