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Consumer Culture, Branding and Identity in the New Russia

- From Five-year Plan to 4x4

Om Consumer Culture, Branding and Identity in the New Russia

Russia is currently enjoying an astonishing consumer boom that not even the recent global financial crisis has managed to dampen. As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780367340636
  • Bindende:
  • Paperback
  • Sider:
  • 200
  • Utgitt:
  • 31 mars 2021
  • Dimensjoner:
  • 156x234x0 mm.
  • Vekt:
  • 312 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 22 oktober 2024

Beskrivelse av Consumer Culture, Branding and Identity in the New Russia

Russia is currently enjoying an astonishing consumer boom that not even the recent global financial crisis has managed to dampen. As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other.

Brukervurderinger av Consumer Culture, Branding and Identity in the New Russia



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