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Corporate Branding in Facebook Fan Pages

- Ideas for Improving Your Brand Value

Om Corporate Branding in Facebook Fan Pages

Shows how companies can improve their brand value by fostering their online corporate reputation. The book is a result of four years of research, in which the authors analysed several Facebook fan pages and interviewed managers to identify the best strategies of communication on online social networks.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781606499429
  • Bindende:
  • Paperback
  • Sider:
  • 140
  • Utgitt:
  • 30. mars 2015
  • Dimensjoner:
  • 229x152x8 mm.
Leveringstid: 2-4 uker
Forventet levering: 28. mai 2025

Beskrivelse av Corporate Branding in Facebook Fan Pages

Shows how companies can improve their brand value by fostering their online corporate reputation. The book is a result of four years of research, in which the authors analysed several Facebook fan pages and interviewed managers to identify the best strategies of communication on online social networks.

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