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CRM Systems in Industrial Companies

- Intra- and Inter-Organizational Effects

Om CRM Systems in Industrial Companies

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781137335654
  • Bindende:
  • Hardback
  • Sider:
  • 249
  • Utgitt:
  • 28. mars 2014
  • Dimensjoner:
  • 219x180x20 mm.
  • Vekt:
  • 446 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 12. mars 2025

Beskrivelse av CRM Systems in Industrial Companies

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

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