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Dealing with consumer uncertainty

- Public Relations in the Food Sector

Om Dealing with consumer uncertainty

My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9783540425298
  • Bindende:
  • Hardback
  • Sider:
  • 220
  • Utgitt:
  • 11. januar 2002
  • Utgave:
  • 2002
  • Dimensjoner:
  • 155x235x14 mm.
  • Vekt:
  • 1150 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 24. februar 2025

Beskrivelse av Dealing with consumer uncertainty

My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how.

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