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Developments in Australasian Marketing

Om Developments in Australasian Marketing

Presents examples of a range of marketing research that is being carried out by marketing academics in the Australasian region. This volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand Marketing Academy Conference (ANZMAC'98) hosted by the Department of Marketing at the University of Otago in 1998.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780762306367
  • Bindende:
  • Hardback
  • Sider:
  • 344
  • Utgitt:
  • 1 februar 2001
  • Dimensjoner:
  • 156x234x20 mm.
  • Vekt:
  • 659 g.
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Leveringstid: 2-4 uker
Forventet levering: 7 juni 2024

Beskrivelse av Developments in Australasian Marketing

Presents examples of a range of marketing research that is being carried out by marketing academics in the Australasian region. This volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand Marketing Academy Conference (ANZMAC'98) hosted by the Department of Marketing at the University of Otago in 1998.

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