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E-commerce for Malaysian SMEs in Selected Services

- Barriers and Benefits

Om E-commerce for Malaysian SMEs in Selected Services

Findings from a recent survey done to identify the barriers and benefits of e-commerce for Malaysian SMEs in the retail and food and beverage services indicate that both e-commerce adopters and non-adopters are similar in that they perceive the CEO or decision-maker to be the most important factor in the adoption of e-commerce.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9789814881388
  • Bindende:
  • Paperback
  • Sider:
  • 40
  • Utgitt:
  • 30 mars 2020
  • Dimensjoner:
  • 210x148x7 mm.
  • Vekt:
  • 92 g.
Leveringstid: Ukjent

Beskrivelse av E-commerce for Malaysian SMEs in Selected Services

Findings from a recent survey done to identify the barriers and benefits of e-commerce for Malaysian SMEs in the retail and food and beverage services indicate that both e-commerce adopters and non-adopters are similar in that they perceive the CEO or decision-maker to be the most important factor in the adoption of e-commerce.

Brukervurderinger av E-commerce for Malaysian SMEs in Selected Services



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