Utvidet returrett til 31. januar 2025

Effective Advertising

- Understanding When, How, and Why Advertising Works

Om Effective Advertising

Tellis (marketing, U. of Southern California) reviews and summarizes more than 50 years of research on advertising and its effect on sales. He dispels a number of popular myths about advertising and explains how and why it really works. Coverage includes such topics as why firms persist with ineffec

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780761922520
  • Bindende:
  • Hardback
  • Sider:
  • 216
  • Utgitt:
  • 21. januar 2004
  • Dimensjoner:
  • 152x228x15 mm.
  • Vekt:
  • 420 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 11. desember 2024

Beskrivelse av Effective Advertising

Tellis (marketing, U. of Southern California) reviews and summarizes more than 50 years of research on advertising and its effect on sales. He dispels a number of popular myths about advertising and explains how and why it really works. Coverage includes such topics as why firms persist with ineffec

Brukervurderinger av Effective Advertising



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