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Elsevier's Dictionary of Advertising

- In English, German, French and Russian

Om Elsevier's Dictionary of Advertising

The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. This dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity, media, and typography.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780444506917
  • Bindende:
  • Hardback
  • Sider:
  • 568
  • Utgitt:
  • 13. september 2002
  • Dimensjoner:
  • 175x244x27 mm.
  • Vekt:
  • 118 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 17. september 2025

Beskrivelse av Elsevier's Dictionary of Advertising

The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. This dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity, media, and typography.

Brukervurderinger av Elsevier's Dictionary of Advertising



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