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Emotional Appeals in Advertising Banking Services

Om Emotional Appeals in Advertising Banking Services

Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781787563025
  • Bindende:
  • Paperback
  • Sider:
  • 120
  • Utgitt:
  • 1. mai 2018
  • Dimensjoner:
  • 198x128x16 mm.
  • Vekt:
  • 136 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 2. september 2025

Beskrivelse av Emotional Appeals in Advertising Banking Services

Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.

Brukervurderinger av Emotional Appeals in Advertising Banking Services



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