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Ethnography for Marketers

- A Guide to Consumer Immersion

Om Ethnography for Marketers

Offers a step-by-step guide to help students and practitioners plan and execute ethnographic marketing research studies of their own. This book sets standards emphasizing best practices in ethnographic market research and provides real-world examples and experienced-based advice for novices and experienced market researchers.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780761969464
  • Bindende:
  • Hardback
  • Sider:
  • 264
  • Utgitt:
  • 12. august 2005
  • Dimensjoner:
  • 152x228x15 mm.
  • Vekt:
  • 480 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 14. juli 2025

Beskrivelse av Ethnography for Marketers

Offers a step-by-step guide to help students and practitioners plan and execute ethnographic marketing research studies of their own. This book sets standards emphasizing best practices in ethnographic market research and provides real-world examples and experienced-based advice for novices and experienced market researchers.

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