Utvidet returrett til 31. januar 2024

Ethnomethodology and Value Co-creation

Om Ethnomethodology and Value Co-creation

Value co-creation is an imperative practice in the service environment. In some cases it is a condition of quality, but in others it is essential, as is the case in education. Understanding education as a service encounter does not mean reducing the importance of this activity, but rather qualifying its practices within known parameters and predetermined quality. Based on the Self-Determination Theory, the authors present an ethnomethodological analysis of the co-creation of value in the Administration course. The precepts of the Dominant Service Logic in Marketing are applied here using the technique of vignettes to address student perspectives and their understanding of the scenario. The results particularly highlight the role of self-determination as a central element for co-creation, through intrinsic motivation (desire to learn) in its tenuous relationship with extrinsic motivation (evaluation). It is identified that students may or may not be predisposed to co-create, which manifests itself in three behaviors to be aware of in the reading. We recommend this book to those interested in understanding the Dominant Logic of Service in Marketing and its foundational premise of Value Co-creation.

Vis mer
  • Språk:
  • Engelsk
  • ISBN:
  • 9786207222513
  • Bindende:
  • Paperback
  • Sider:
  • 140
  • Utgitt:
  • 29. februar 2024
  • Dimensjoner:
  • 150x9x220 mm.
  • Vekt:
  • 227 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 23. november 2024

Beskrivelse av Ethnomethodology and Value Co-creation

Value co-creation is an imperative practice in the service environment. In some cases it is a condition of quality, but in others it is essential, as is the case in education. Understanding education as a service encounter does not mean reducing the importance of this activity, but rather qualifying its practices within known parameters and predetermined quality. Based on the Self-Determination Theory, the authors present an ethnomethodological analysis of the co-creation of value in the Administration course. The precepts of the Dominant Service Logic in Marketing are applied here using the technique of vignettes to address student perspectives and their understanding of the scenario. The results particularly highlight the role of self-determination as a central element for co-creation, through intrinsic motivation (desire to learn) in its tenuous relationship with extrinsic motivation (evaluation). It is identified that students may or may not be predisposed to co-create, which manifests itself in three behaviors to be aware of in the reading. We recommend this book to those interested in understanding the Dominant Logic of Service in Marketing and its foundational premise of Value Co-creation.

Brukervurderinger av Ethnomethodology and Value Co-creation



Finn lignende bøker
Boken Ethnomethodology and Value Co-creation finnes i følgende kategorier:

Gjør som tusenvis av andre bokelskere

Abonner på vårt nyhetsbrev og få rabatter og inspirasjon til din neste leseopplevelse.