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Europeans Are Lovin' It? Coca-Cola, McDonald's and Responses to American Global Businesses in Italy and France, 1886-2015

Om Europeans Are Lovin' It? Coca-Cola, McDonald's and Responses to American Global Businesses in Italy and France, 1886-2015

Is globalization still an American-driven process (or has it ever been)? Through a comparative analysis of the attempted coca-colonization of France and Italy, the book provides a new glocal history of America's most popular corporations and the resistance against their globalizing force.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9789004678835
  • Bindende:
  • Hardback
  • Sider:
  • 352
  • Utgitt:
  • 28. september 2023
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 10. november 2025

Beskrivelse av Europeans Are Lovin' It? Coca-Cola, McDonald's and Responses to American Global Businesses in Italy and France, 1886-2015

Is globalization still an American-driven process (or has it ever been)? Through a comparative analysis of the attempted coca-colonization of France and Italy, the book provides a new glocal history of America's most popular corporations and the resistance against their globalizing force.

Brukervurderinger av Europeans Are Lovin' It? Coca-Cola, McDonald's and Responses to American Global Businesses in Italy and France, 1886-2015



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