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Evil by Design

- Interaction Design to Lead Us into Temptation

Om Evil by Design

How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we re susceptible to certain persuasive techniques.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781118422144
  • Bindende:
  • Paperback
  • Sider:
  • 320
  • Utgitt:
  • 26. juli 2013
  • Dimensjoner:
  • 186x230x16 mm.
  • Vekt:
  • 652 g.
  På lager
Leveringstid: 4-8 virkedager
Forventet levering: 25. august 2025

Beskrivelse av Evil by Design

How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we re susceptible to certain persuasive techniques.

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