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Exchange Behavior in Selling and Sales Management

Om Exchange Behavior in Selling and Sales Management

Presents a framework for the successful operation of selling and sales management. This book is composed of eight fundamental building blocks, which provide a framework to describe the dynamics of consumer and organizational buying processes. It also provides a scientific, analytical approach to the personal elements in selling.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781138465961
  • Bindende:
  • Hardback
  • Sider:
  • 240
  • Utgitt:
  • 15. august 2017
  • Dimensjoner:
  • 236x160x18 mm.
  • Vekt:
  • 454 g.
  På lager
Leveringstid: 4-8 virkedager
Forventet levering: 31. juli 2025

Beskrivelse av Exchange Behavior in Selling and Sales Management

Presents a framework for the successful operation of selling and sales management. This book is composed of eight fundamental building blocks, which provide a framework to describe the dynamics of consumer and organizational buying processes. It also provides a scientific, analytical approach to the personal elements in selling.

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