Utvidet returrett til 31. januar 2025

Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

Om Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781784410803
  • Bindende:
  • Hardback
  • Sider:
  • 350
  • Utgitt:
  • 20. august 2014
  • Dimensjoner:
  • 153x236x28 mm.
  • Vekt:
  • 596 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 12. desember 2024

Beskrivelse av Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.

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