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Focus Group Interviews in Education and Psychology

Om Focus Group Interviews in Education and Psychology

While there are many books that address focus groups, most are directed at business and marketing. This book differs by demonstrating the specific steps necessary to conduct focus groups in educational and psychological settings. Using numerous examples, the authors show how to prepare for a focus group, create a moderator''s guide, select a setting and analyze results. In addition, there is a chapter on focus groups with children and adolescents. Each chapter contains procedural tables as well as applications for performing `trial runs'' of the techniques discussed.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780803958937
  • Bindende:
  • Paperback
  • Sider:
  • 184
  • Utgitt:
  • 29. februar 1996
  • Dimensjoner:
  • 152x228x10 mm.
  • Vekt:
  • 310 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 20. januar 2025
Utvidet returrett til 31. januar 2025
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Beskrivelse av Focus Group Interviews in Education and Psychology

While there are many books that address focus groups, most are directed at business and marketing. This book differs by demonstrating the specific steps necessary to conduct focus groups in educational and psychological settings.
Using numerous examples, the authors show how to prepare for a focus group, create a moderator''s guide, select a setting and analyze results. In addition, there is a chapter on focus groups with children and adolescents. Each chapter contains procedural tables as well as applications for performing `trial runs'' of the techniques discussed.

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