Bøker av Stephen Brown

NATIONAL BESTSELLER Named Best Book of the Year by the Globe and Mail, History Today and The Hill TimesA gripping and eye-opening account of the building of the engineering triumph that created a nation: the Canadian Pacific RailwayThe sharp decline of the demand for fur in the late nineteenth century could have spelled economic disaster for the venerable Hudson’s Bay Company, but an idea emerged in political and business circles in Ottawa and Montreal to connect the disparate British colonies. With over 3,000 kilometres of track, much of it driven through wildly inhospitable terrain, the Canadian Pacific Railway would be the longest railway in the world and the most difficult to build. Its construction was the defining event of its era and a catalyst for powerful global forces.The times were marked by greed, hubris, blatant empire building, oppression, corruption and theft. They were good for some, hard for most, disastrous for others. The CPR enabled a new country, but it came at a terrible price. In Dominion, Stephen R. Bown widens our view of the past to include the adventures and hardships of explorers and surveyors, the resistance of Indigenous peoples, and the terrific and horrific work of many thousands of labourers. His portrayal of the powerful forces that were moulding the world during this time provides a revelatory new picture of modern Canada’s creation as an independent state.

Fundamentals of Digital Logic with VHDL Design is intended for an introductory course in digital logic design, which is a basic course in most electrical and computer engineering programs. A successful designer of digital logic circuits needs a good understanding of the classical methods of logic design and a firm grasp of the modern design approach that relies on computer-aided design (CAD) tools. The main goals of this book are to teach students the fundamental concepts of classical manual digital design and to illustrate clearly the way in which digital circuits are designed today, using CAD tools.>This title will be available in Connect with the MHeBook, but will not have SmartBook at this time.

A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.

Intended for an introductory course in digital logic design, this book helps students learn the fundamental concepts in classical manual digital design, and illustrates clearly the way in which digital circuits are designed, using CAD tools.

This text reviews the lessons to be learned from trying to integrate distance learning strategies with established, face-to-face teaching methods. It draws on real, practical examples from education, commerce and industry.

A study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailing milieux, in a number of different countries, at a variety of spatial scales, and from various evaluative perspectives, both pro and con.

Marketing is a very diverse discipline, dealing with everything from the costs of globalisation to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish - their careers are advanced, and their reputations are enhanced, by the written word.

Marketing - The Retro Revolution