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The goals of this book are to discuss critical topics in launching new products, and to distill successful approaches from hundreds of publications and experience from launching over 50 new products into a checklist for marketing leaders, CEOs, and board members. The function of this checklist is to force consideration and completion of tasks that drive a successful product launch.

Information security is at the forefront of timely IT topics, due to the spectacular and well-publicized breaches of personal information stored by companies. To create a secure IT environment, many steps must be taken, but not all steps are created equal. There are technological measures that increase security, and some that do not do, but overall, the best defense is to create a culture of security in the organization. The same principles that guide IT security in the enterprise guide smaller organizations and individuals. The individual techniques and tools may vary by size, but everyone with a computer needs to turn on a firewall and have antivirus software. Personal information should be safeguarded by individuals and by the firms entrusted with it. As organizations and people develop security plans and put the technical pieces in place, a system can emerge that is greater than the sum of its parts.

Social Media Ethics Made Easy takes an in-depth look at the risks of social, digital and mobile media marketing without structured policies. Readers will learn what is at stake from the law to their reputation, and what happens if businesses and/or individuals do not disclose relationships or comply with (FTC) Federal Trade Commission regulations. Readers will come to understand what they should do, why, and how they should do it. The issues in this book affect every single business from for-profits, to nonprofits, to government and educational institutions. It also addresses the impact on every single social/digital media participant and why they must learn about these guidelines so they can protect their own personal brand. This book is intended for a broad audience including students and professors in both undergrad and graduate schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the ethical laws and compliance issues affecting social, digital and mobile media.

Takes an in-depth look at the corporate governance system in China, the largest emerging capital market in the world. The main goal of this book is to describe unique Chinese corporate governance features and examine the main factors that have shaped the Chinese corporate governance system.

Addresses the strategic challenges facing top executives and sales leaders as they build strategies to better manage their key accounts, while also delivering value to both customer and supplier. Through the introduction of the selling centre concept, the text offers sound, experiential solutions to better managing the buying centre.

A compilation of articles and editorials by Prof Czinkota published in news media worldwide. The book contains thoughtful insight into core dimensions of international business and trade. The vast array of themes reflects how international business reaches every corner of our world today.

This book goes beyond descriptions of culture-bound business practices or prescriptions for valuing diversity. Because intercultural dynamics take place in domestic as well as multinational companies, all business professionals must be competent in interpersonal communication. This practical approach presents techniques for managers to reduce diversity miscues, strategies to respond to uncomfortable conversations, and innovative ways to bridge cultural gaps. Managers will learn how to build rapport and promote constructive behaviors in a diverse work environment. The book also offers guidelines for communicating internally as well as with external stakeholders, including a sec-tion on how to develop employees' communication competencies through formal training.

Provides the thinking, evidence and practice to create a road map for practioners to develop and implement their brand in online and offline communities. The approach is called 5 Sources (5S). The five fundamental branding principles simply outsource the brand and put the customer back in control.

Traditional macroeconomic principles textbooks are theoretically based, and require students to apply definitions, analyze charts, graphs and tables, and use logic and reasoning skills to evaluate the effects of economic shocks or policy changes. Recognizing how challenging this is, economics instruction has adopted video, simulation, and other methods to aid in learning. These methods, however, while possibly stimulating students' imagination, may also stifle it and contribute to a dependent learning style. It may also fail to connect topics and models in cohesive and meaningful ways. This book presents macroeconomic principles in a logical and concise order, and uses the Maple(c) mathematics program to build and analyze macroeconomic models. The method outlined in this book teaches readers with basic algebraic skill levels how to build a model of the macro-economy from the ground up. The method uses models derived from typical principles textbooks using Maple as a platform. Maple's interface is as easy to use as typing a simple math problem in Microsoft Word using keys on a standard keyboard. The Maple syntax is kept simple, which allows readers to be proficient in Maple in a matter of minutes. In short, this book allows executives, advanced degree students, undergraduate students, business executives, managers, policy makers, and others to gain a fuller understanding of how the macro-economy works. Topics covered in the book range from individual demand and firm supply to aggregate demand and supply, and fiscal and monetary policy from the Austrian to Keynesian schools of thought.