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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.

Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.

The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

This fully revised and updated edition of A Field Guide to the Mammals of Australia is the only comprehensive guide to identifying all 382 species of mammals known in Australia.

An essential resource that will assist early childhood tertiary students and practitioners to critically understand and actively engage with the inclusion for all children.

Leadership is an essential resource that informs day-to-day pedagogy and management of early childhood organisations. Based on the authors' professional development and research-based activities in a variety of locations including metropolitan, rural and remote regions in Australia, the book draws on established professional networks to capture diverse images and experiences of early childhood leaders.

Explores mathematics in a range of early childhood contexts, including home, playgroup, childcare, preschool, and school to help pre-service teachers increase confidence and build up a comprehensive professional identity as a mathematics educator.

Language, Literacy and Early Childhood Education 4e offers students guidance to understand the nature of oral language, reading and writing, providing the essential knowledge needed to guide the language development and learning needs of young children from birth to eight years old.

The perfect dictionary for learners of English and Tok Pisin. This concise bilingual reference is the only one of its kind in the world, fully revised and updated to provide a comprehensive language tool. With double the size of the previous edition, it's an invaluable resource for speakers of Tok Pisin who want to improve their English, and speakers of English who want to learn Tok Pisin.

Healthy Ageing and Aged Care takes an inter-disciplinary approach to supporting older people within the community and in care. It represents current Australian policies and practices and takes a holistic view of the older person, and emphasises the positive aspects of the ageing process, maintaining that people age in healthy ways and continue to be an integral part of their families and communities. This is one of the rewarding aspects of working with olderpeople-assessing accurately and collaboratively putting in place strategies that can maintain the person's quality of life. The goal is for students to be able to develop those skills by engaging with the material in this book.

Written by three leading corporate law experts, Commercial Applications of Company Law focuses on the ordinary events and issues faced by companies and their advisers, explaining and applying the law in a manner that is understandable and relevant.

This text is an introductory commentary and cases text for Intellectual Property Law, which follows a survey/critical approach to the main categories of IP law which are:. Copyright. Designs. Patents. Trade Marks and Business Reputation, and. Confidential InformationThis approach allows students to grasp the nature and scope of the relevant legislation, case law and administrative practice applicable in each area.

Transition to Nursing Practice: From Student to Professional provides students with a comprehensive introduction into the nursing profession and the capabilities they need for practice. The text supports theoretical and practical learning, recognising the changes that have occurred in contemporary nursing education in recent years and those likely to occur in the years to come.

Torts in New Zealand: Cases and Materials is the principal torts casebook in New Zealand. In its 6th edition, it builds on the success of previous editions and provides cases, materials and integrated commentary necessary for a comprehensive introduction to New Zealand tort law. The focus of the text is on New Zealand tort law. However the book uses many precedents from UK, Canadian and Australian case law to reflect the diverse sources of New Zealand tortlaw. Problem questions integrated throughout the book enable students to test their knowledge.

Corporations Law: Concepts, Cases and Culture is for the Corporations Law subject, intended for law, business and JD students. This text comprises a small textbook and workbook for law and business students, many of whom will be studying company law for the first time and may be both nervous of, and not pre-disposed to, the subject area.

Corporations Law: Concepts, Cases and Culture is for the Corporations Law subject, intended for law, business and JD students. This text comprises a small textbook and workbook for law and business students, many of whom will be studying company law for the first time and may be both nervous of, and not pre-disposed to, the subject area.

Corporations Law: Concepts, Cases and Culture is for the Corporations Law subject, intended for law, business and JD students. This text comprises a small textbook and workbook for law and business students, many of whom will be studying company law for the first time and may be both nervous of, and not pre-disposed to, the subject area.

This textbook prepares pre-service teacher education students doing practicums for their transition into professional practice as teachers, and invites them to develop a deep understanding of their current and future role as a teacher.

Sociologic: Analysing Everyday Life and Culture gives a contemporary foundation to sociology. It introduces sociological concepts through examining a variety of theories and theorists, all the while relating and applying this knowledge to experiences of everyday life.

Learning to Teach gives preservice teachers the foundations of teaching to develop the best teaching practices.

Write Ways is a practical, user-friendly text for both teacher education students and practising teachers. It explains how to teach students to write in all the major text types - not only in English, but across the curriculum - and provides clear, useful examples of classroom practice, planning and assessment.

Professional and Therapeutic Communication, second edition, provides students with a comprehensive understanding of communication as they enter complex and diverse multidisciplinary healthcare environments. It guides students through concepts fundamental to both the professional and therapeutic elements of the caring relationship and all aspects of interpersonal interaction that are essential to safe, high-quality healthcare.

Qualitative Research Methods 5e provides an accessible, practical guide to conducting and analysing qualitative research. This multidisciplinary text uses relevant and engaging examples to explain methodological issues, and shows how to use established, innovative and complex methods of research effectively.

Literacies in Early Childhood offers a rigorous and engaging foundational text that provides students with access to a broad range of voices and perspectives on literacy from birth to eight years.

Aboriginal & Torres Strait Islander Peoples' Health prepares nursing and allied health students for health care practice among Indigenous Australian communities and encourages best clinical practice and skill development. With its focus on cultural competence, community and cultural safety, the text examines theoretical concepts and specific health domains, and provides valued insight into the skills required of health professionals.