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How Brands Grow 2 Revised Edition

- Including Emerging Markets, Services, Durables, B2B and Luxury Brands

Om How Brands Grow 2 Revised Edition

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780190330026
  • Bindende:
  • Hardback
  • Sider:
  • 256
  • Utgitt:
  • 20 september 2021
  • Utgave:
  • 2
  • Dimensjoner:
  • 236x163x21 mm.
  • Vekt:
  • 516 g.
  På lager
Leveringstid: 4-7 virkedager
Forventet levering: 15 mai 2024

Beskrivelse av How Brands Grow 2 Revised Edition

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

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